What do bourbon and Formula 1 have in common? A 90-year legacy born in Kentucky. Discover the ritual Jim Beam used to protect his secret recipe-with a Cadillac. Read the full article at Jim Beam Launc ...

Formula 1 has long been a platform where global brands test how far their stories can travel beyond the racetrack. As the sport continues to expand its internat ...

Jim Beam’s new “Refresh Your Season” campaign, starring Kenan Thompson, is here to console disappointed football fans everywhere, helping them literally turn lemons into (Jim Beam and) lemonade.

Jim Beam will pause distillation at one of its Kentucky facilities for all of 2026 amid a market slowdown. Bourbon sales are stagnating after years of growth, while inventory has reached historical ...