The marketer reflects on taking Schweppes to space and bringing Ribena home.

Jim Beam’s new “Refresh Your Season” campaign, starring Kenan Thompson, is here to console disappointed football fans everywhere, helping them literally turn lemons into (Jim Beam and) lemonade.

Jim Beam has decided to take a step back and stop producing a majority of their whiskey output in 2026 for several concerning reasons. According to Forbes, Industry pressures like declining alcohol ...

Jim Beam will pause distillation at one of its Kentucky facilities for all of 2026 amid a market slowdown. Bourbon sales are stagnating after years of growth, while inventory has reached historical ...

Jim Beam has enlisted “Saturday Night Live” star Kenan Thompson for a new campaign entitled “Refresh Your Season” designed to help keep things light during the often tense — and for most fans, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. SHENZHEN, CHINA - APRIL 12: Bottles of Jim Beam Kentucky Straight Bourbon Whiskey, an ...

This Oct. 3, 2012, photo shows the Jim Beam visitors center at its central distillery in Clermont, Ky. Attendance at distilleries along the Kentucky Bourbon Trail surpassed two million in 2022 for the ...