1987 campaign for LEGO. Opportunity seen to make advertising work harder, by getting children to buy small LEGO packs not just at Christmas, and without damaging existing sales. In the first six ...

Lego's partnership with Formula 1 racing now sees all 10 teams represented at the Minifig level. For the grownups, there are also highly detailed 1:8 scale sets from Technic that cost more than $ ...

With new and old faces on the grid for F1 2025, Lego decided this was the perfect time to unleash its first full partnership collection with Formula 1. All 10 teams now have their own Lego Speed ...