To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

From rivers, suns and buildings to more abstract ideas, Fargo-Moorhead area cities each have their own symbols and sayings to help define their towns.

It’s really brought people together,” he said, “because everyone seems to not like it.” The logo has been controversial at ...

New Delhi: The Delhi High Court on Monday recognised four trademarks owned by French luxury goods company Hermès, including the three-dimensional shape of the Birkin bag, as well-known marks under ...

A familiar shopfront spark set bargain hunters talking, as shoppers swapped optical tricks, pronunciation tips and jokes from rival aisles. A quick TikTok clip nudged people to look twice at Lidl’s ...

It’s a popular example of the “Mandela effect,” or a collective false memory. And while some people may laugh and move on, others spend years searching for an explanation. There is a shirt currently ...

Simplicity in logo design isn't lazy; it's strategic. A simple logo's job isn't to describe, but to identify. We break down 25 best examples from brands like Apple, FedEx, and Nike to uncover the core ...

A triangle isn't just a shape; it's a statement. But most brands get it wrong, falling for clichés about strength and dynamism. This brutally honest guide explains what triangles communicate—from ...

In living rooms across America, parents wrestle with a persistent fear: that every misstep, every harsh word, or every moment of inattention will irreversibly shape their children’s future. Dr.

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...