Meta has officially announced advertising on WhatsApp, marking a significant shift for the messaging platform after years of ...

WhatsApp will begin showing ads in its Updates tab, not in personal chats. Meta aims to boost revenue by targeting WhatsApp’s billions of users. Ads will be based on user info like location, language, ...

Meta delivered a standout Q2 with 22% YoY revenue growth, beating forecasts despite tariff concerns and advertiser fickleness. Ad system innovations—Andrometa, GEM, and Lattice—drove higher conversion ...

Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement. Meta is giving advertisers more ways to reach WhatsApp users by combining ...

Over the past few days, many users have reported spotting promotional posts mixed between regular Status updates or appearing ...

Meta expected to make billions in revenue from scam ads in 2024: Reuters Reuters found that 15B "higher risk" ads reached users each day A Meta spokesperson said the company aggressively fights fraud ...

Meta is making billions of dollars every year from ads marketing scams and illegal products on its platform, according to a new report from Reuters. The report details the staggering numbers behind ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

To comply with the Digital Markets Act, Meta has agreed to tweak its “pay or consent” advertising model for Facebook and ...