Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound.

Where sonic logos are a static, unevolving tune shoehorned into every advert and social post, a sonic experience is a fluid auditory expression that reaches all corners of a brand.

MusicGrid's Roudny Nahed writes on how sonic branding gives brands a chance to define the sound of the GCC 's future.

As an advertising tool, they’re blisteringly effective. But while the jingle device worked – and still does – for radio ads and TV spots, “a static sound can no longer carry the weight of a modern ...

On top of that, 17% of respondents between the ages of 18 and 34 said they felt the sonic logo embodies the Tostitos brand, and 70% of audiences across demographics found the sonic branding “fun,” ...

Sonic Origins Plus is bringing even more classic Sonic games to modern consoles when it launches on Sonic’s birthday: June 23, 2023. It adds all 12 Game Gear games; a playable Amy to Sonic the ...

Sonic the Hedgehog is returning with a modern look. The Sega Genesis mascot (and friends) will star in Sonic Superstars, a new take on the 2D platform franchise that trades in his classic 16-bit ...

Sega has remastered Sonic Generations for modern platformers and added in a whole extra adventure featuring Shadow the Hedgehog. Now, in 2024, it feels like history is repeating itself, with the ...

If you zoom in real close on the clapperboard and turn up the brightness a bit on that Sonic 3 logo, you'll see a spin design very similar to that of the logo for the 2001 Dreamcast and Gamecube ...