The Time Tom Brady Met His Match in a BEER CHUGGING Contest 🍺 'I Won a Lot and Lost a Few' Tom Brady shares the time the New England Patriot got stuck in Buffalo after a huge over the Bills and went ...

BOSTON — Big screen beer chugs during Celtics games at TD Garden are becoming a trend for stars from other sports. Bruins defenseman Nikita Zadorov got the ball rolling earlier this month, quickly ...

Watch Party PHL is building buzz for its forthcoming women's sports bar — and Philadelphia's WNBA team — with a limited-edition pilsner. The beer is a relabeled version of the award-winning Shoat ...

Cans and cases of UC's Cincy Light, NKU's Norse Up, Xavier's Muskie Lager, and Miami's Uptown Light. Beer and sports just seem to go together, but that hasn't always been the case in college athletics ...

AB InBev partners with the International Cricket Council (ICC) to become the Official Beer Partner for major ICC tournaments starting in 2026. The collaboration aims to enhance cricket celebrations by ...

Snow way! Buffalo Bills fans’ next beer may be made from all the snow you saw at Highmark Stadium. Bud Light and the Bills have teamed up on a limited-edition “Blizzard Brew,” reportedly made with ...

There aren’t many cities in the United States that get more snow on an annual basis than Buffalo, and the Bills routinely turn to fans who are tasked with clearing out the stadium if a blizzard sweeps ...

Justin Herbert isn’t just an all-world quarterback. Apparently, the guy’s a heck of a boyfriend, too. Madison Beer, 26, glowed about her relationship with the Chargers superstar during this week’s ...

Michelob ULTRA, the official beer sponsor of Team USA, recently announced a new immersive experience for hockey fans. ‘Run Back the Miracle’ will take place at Herb Brooks Arena in Lake Placid on Jan.

Los Angeles Chargers quarterback Justin Herbert's girlfriend, Maddison Beer, is opening up about the devastating lows she's experienced in her life. After being discovered by Justin Bieber at age 13, ...

Madison Beer showed up to SoFi Stadium for Chargers boyfriend Justin Herbert’s “Monday Night Football” clash against the Eagles — and she didn’t come alone. The “Yes Baby” songstress, 26, was joined ...