Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...

The actual perfume formulation, however, may have a greater impact on how quickly the scent will go bad. Perfumes with high alcohol content tend to last the longest as the alcohol prevents the ...

Hair perfumes are the budget beauty hack that can save you more than £100 on your favourite fragrances - and they're also a ...

Perfume experts suggest that people are often too cautious with their application, which limits longevity of fragrance ...

perfume has the potential to damage your hair depending on the ingredients in each bottle. The report claims that "most perfumes and body mists are made with harsh alcohols, like ethyl alcohol ...

One TikToker, Keisha, demonstrated the process, spritzing her hairbrush lightly and letting it air briefly so the alcohol in the perfume dissipates before brushing it through. Despite the ...