One needn't know the difference between a touchdown and a turnover to enjoy the Super Bowl. For many viewers — and we suspect plenty of TVLine readers — it's all about the ads. Each year, advertisers ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that aired during NBC’s telecast of Super Bowl LX, Liquid I.V., a maker of ...

Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's ...

The Super Bowl is the biggest day of the year in football, but only two teams get to play in the game. Whether you are a fan of the other 30 teams or don't even like football but are watching anyway, ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Just here for the commercials? Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space ...

Super Bowl commercials reportedly aim to target a less traditional audience ahead of the NFL title game on Sunday. Though the league's championship game has often been associated with older men, major ...

Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune ...

If there's any time a $15 million minute is worth it, it's during the Super Bowl, when football, music, and even food fans unite to watch the biggest game of the year. But simply securing a coveted ...

Addressing the conspiracy of the “Kardashian Kurse” head on, Kendall Jenner stars in Fanatic Sportsbook’s betting campaign—and trolls all her pro-athlete exes while she’s at it. “Any basketball player ...