The Puerto Rico Wine & Food Festival returns April 23–26 with acclaimed chefs, tastings, and new culinary experiences across the island.

Just three weeks after becoming the most-watched Super Bowl halftime show, Bad Bunny’s Feb. 8 performance boosted searches about Puerto Rico by over 1,500%, Courant researchers found last month.

"Awaken Your Senses" builds on the global recognition achieved by Discover Puerto Rico's "Live Boricua" campaign, which helped introduce millions of travelers to the Island's culture and identity.

Bad Bunny delivered a historic performance at the Levi's Stadium in Santa Clara, California, for the 2026 Super Bowl halftime ...

Discover Puerto Rico launched the "Awaken Your Senses" campaign, focused on sensory experiences to position Puerto Rico as a destination for connection and culture, aiming to enhance emotional ties ...

After Bad Bunny’s Super Bowl LX halftime show, Google searches for Puerto Rico travel jumped 213%, and Expedia flight ...

The MarketWatch News Department was not involved in the creation of this content. Music-Forward Activations, NYC Consumer Experience, and an Integrated Activation Showcase Puerto Rico's Cultural ...

SAN JUAN — Arizona Diamondbacks third baseman Nolan Arenado and his Team Puerto Rico teammates opened a package this week ...

Gap continues to tap emerging artists to get into the cultural conversation.

The sun hung low when Bad Bunny emerged in Puerto Rico's sugar cane fields during his halftime show, surrounded by jíbaros in pavas (rural farmers in traditional straw hats), viejitos playing dominos ...

Discover Puerto Rico, the Island’s official destination marketing organization, today announced the launch of “Awaken Your Senses,” a new global marketing campaign anchored in consumer psychology ...

SAN JUAN, Puerto Rico, Jan. 29, 2026 /PRNewswire/ -- During football's biggest weekend, when global audiences peak at unprecedented levels, Discover Puerto Rico is positioning the Island at the center ...