Destination marketing organization Discover Puerto Rico (DPR) earlier this month enhanced its “Live Boricua” promotional campaign with new creative elements designed to utilize “emotional storytelling ...
Bad Bunny's music and promotion of Puerto Rico have transformed the island into a desirable travel destination. The focus of tourism is shifting from transactional trips to transformative experiences.
Puerto Rico to host SITE Classic 2026, welcoming over 270 incentive travel leaders for networking, education and fundraising ...
The initiative promotes certified travel agencies as the safest and most reliable option for Puerto Rican travelers.
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