For new women’s sports leagues, every detail is custom. The post The New Tailored Approach to Women’s Sports Uniforms ...

The new Boston franchise unveiled its name and branding in October, but pivoted after receiving criticism for the name and ...

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

The name BOS Nation was unveiled in October with a widely criticized marketing campaign, “Too Many Balls,” which some considered offensive. A day later, the team apologized, saying it “missed the mark ...

Coach Dean Murten has named his 28-player Canadian under-20 women’s rugby squad for a tour of Ireland in May. The young ...

Oklahoma City’s professional soccer club, formerly known as Energy FC, will have a new name and color scheme when it resumes ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

An Assembly analysis finds UNC football has already set aside millions of dollars to bolster incoming head coach Bill ...

The full picture of the 2025 NFL Draft is coming into view. Once the Super Bowl had been resolved, the first-round order was ...

On the five-year anniversary of the COVID-19 shutdowns, The Forum photo staff looks back on images captured during that time.

Big 12 commissioner Brett Yormark wanted the league’s postseason tournament to reflect his idealized version of the league — young, hip, upscale and current — and ...

Martin Green has locked in his best bet for Tuesday's Bayern Munich vs. Bayer Leverkusen UEFA Champions League match on ...