Historical reach of the Super Bowl has been reported using Nielsen Total Audience Metric (TA). Nielsen retired TA in January 2025 in favor of Big Data + Panel Reach, which more precisely measures ...
The Philadelphia Eagles’ dominating win over the Kansas City Chiefs in Super Bowl LIX on Sunday was filled with captivating ...
The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...
Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or ...
Even bigger number: More people watched Kendrick Lamar’s halftime show — a record 133.5M, topping 1993’s Michael Jackson ...
The Eagles’ 40-22 win over the Chiefs drew an average audience of 127.7 million viewers, according to Nielsen data.
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