Historical reach of the Super Bowl has been reported using Nielsen Total Audience Metric (TA). Nielsen retired TA in January 2025 in favor of Big Data + Panel Reach, which more precisely measures ...

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or ...

The Eagles’ 40-22 win over the Chiefs drew an average audience of 127.7 million viewers, according to Nielsen data.

That Super Bowl 57 triumph marked the beginning of the Chiefs' current championship streak. Mahomes and Co. last year became just the ninth team to ever win back-to-back Super Bowls, and they now ...

As fans of the remaining teams get ready to watch, some might already be getting their excuses ready for their bosses next Monday in case their Super Bowl parties spill over. Surveys over the ...