If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

While chocolates, flowers and jewelry are classic — and basic — choices for Valentine’s Day, perfume or cologne is the most thoughtful gift you can give for the holiday. Whether they prefer ...

Promise. Obsessed with the power of fragrance? Us too. That’s why we launched Scents of Self, a digital column dedicated to exploring the unique relationship between perfume, people, and ...

Many of them, including This Works’ signature Deep Sleep fragrance, are created to the highest scientific spec in order to achieve maximum efficacy. “At This Works, assessing the impact of an aroma ...

Where the aroma of the sea mingles with pine at the place where water meets forest, trees are heavy with fruit and the grass is verdant with fragrance. That, gentlemen, is how perfumers see the world.

The Wicked star has a new fragrance in her popular line, called Cherry Eclipse, and the The Dreamglow Collection coming to Ulta Beauty on Jan. 26. Grande’s previous beauty launches have ...

Of all the beauty products in the world, fragrance is my favorite — especially those containing a strong note of vanilla. Yes, yes, I know. The scent can be at times…well, vanilla; sometimes ...

Iconic St. Augustine Beach bar and brewery listed for sale © 2025 American City Business Journals. All rights reserved. Use of and/or registration on any portion of ...

Got a thing for figs? Love some patchouli? (Us too). Well, these are the notes you want to look out for when hunting down your next perfume purchase. Nope, this isn’t a sneaky plug for Ancestry ...

When it comes to beauty categories, there is nothing as deeply personal as fragrance. It’s linked to our memories and can change our mood, and unlike skincare, makeup and haircare, it’s more about how ...

The choosing part is where we come in. Landing on the best men’s cologne for you starts with understanding fragrance families, and identifying which ones work in any given context. Woody ...