The NAACP wants Black Americans to steer their buying power toward corporations that haven’t pulled back from diversity programs under conservative pressure

The NAACP recognizes that the rollback of DEI initiatives is a direct attack on Black economic progress,' the group says.

The NAACP is pointing to several companies that it is urging black consumers to stay away from because they have rescinded their commitments to diversity, equity and inclusion.

The NAACP says the spending guide it published is needed because DEI initiatives promote the social and economic advancement of Black Americans, who are projected to consume nearl