Welch's Grape Juice Hit With Preservatives False Advertising Allegations
This action was surfaced by Law.com Radar, which delivers real-time alerting on new litigation across more than 2,600 state ...
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Welch’s Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital
Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...
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Welch's Is Looking for a New Agency for Its Sparkling Juices as It Moves Away From an AOR Model
Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to ...
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Welch’s CMO on shaking off staid marketing, embracing experiential
The goal was to get people to think differently about Welch’s and move beyond grape. Then, we wanted to fire up the innovation engine. We did that first through new flavors, including the new passion ...