The college football bowl season is ramping up, but the Pop-Tarts Bowl may have already won with its outstanding marketing.

Maybe it was the adrenaline rush from a thrilling come-from-behind win. Or maybe Kalani Sitake just really likes Pop-Tarts.

Barring a last-minute change of heart, BYU defensive coordinator Jay Hill coached his final game in Cougar blue Saturday in ...

A key three-play swing helped Georgia Tech get a two-score lead halfway into the Pop-Tarts Bowl. On the kickoff after a ...

BYU overcame a halftime deficit to defeat Georgia Tech 25-21 in the 2025 Pop-Tarts Bowl, marking coach Kalani Sitake’s sixth ...

Jovesa Damuni scored the go-ahead touchdown with two minutes remaining as No. 12 BYU overcame an 11-point deficit to beat No.

The Pop-Tarts Bowl has a flair for the dramatic. The winner of the bowl celebrates by eating a giant Pop-Tart that comes out ...

BYU could have been disappointed it missed out on an invite to the College Football Playoff, and the Cougars could have let ...

The 2025 Pop-Tarts Bowl is upon us, as Georgia Tech and BYU will battle over the glorious football toaster trophy at 3:30 ET ...

Jovesa Damuni scored on a 4-yard run with two minutes remaining and No. 12 BYU rallied from an 11-point deficit in the second ...

Jovesa Damuni scored on a 4-yard run with two minutes remaining and No. 12 BYU rallied from an 11-point deficit in the second ...

BYU pulled off an 11-point comeback to defeat Georgia Tech in the 2025 Pop-Tarts Bowl, and with the victory came the most ...