Fire and Ash still heating up box office
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It’s the most wonderful time of the year at the box office, and the sleigh full of Christmas Day releases continued to deliver on Friday. However, it was James Cameron’s “Avatar: Fire and Ash” that led the pack for the second weekend in a row.
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‘Avatar’ Box Office: James Cameron’s Epic Firing Up $85M-$95M U.S. Bow, Crosses $100M Globally
The Christmas event pic may be coming in on the lower end of expectations, but his films always enjoy unheard of multiples (hence why Cameron lays claim to three of the top four-grossing films of all time).