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Utah NHL team picks Mammoth as permanent name: How we got here, what jerseys looks like
Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the organization announced Wednesday, following a 13-month process that included four rounds of fan voting and more than 850,000 ballots cast.
How to make Utah Mammoth games the best experience in the NHL
The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty cups, massive mammoth statues and a mammoth-shaped tunnel for the players to skate out of (similar to what a number of teams do with their own twists).
The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...
NHL commissioner Gary Bettman spoke at a press conference inside the Delta Center on Wednesday, where, among many other ...
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