The college football bowl season is ramping up, but the Pop-Tarts Bowl may have already won with its outstanding marketing.

BYU overcame a halftime deficit to defeat Georgia Tech 25-21 in the 2025 Pop-Tarts Bowl, marking coach Kalani Sitake’s sixth ...

No. 12 BYU rallied from an 11-point deficit in the second half to beat No. 24 Georgia Tech 25-21 on Saturday in the Pop-Tarts ...

Maybe it was the adrenaline rush from a thrilling come-from-behind win. Or maybe Kalani Sitake just really likes Pop-Tarts.

Barring a last-minute change of heart, BYU defensive coordinator Jay Hill coached his final game in Cougar blue Saturday in ...

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and ...

A key three-play swing helped Georgia Tech get a two-score lead halfway into the Pop-Tarts Bowl. On the kickoff after a ...

The Pop-Tarts Bowl revealed a Ring of Honor on Saturday at Orlando's Camping World Stadium. It was not for the players.

Jovesa Damuni scored the go-ahead touchdown with two minutes remaining as No. 12 BYU overcame an 11-point deficit to beat No.

No. 12 BYU scored 15 unanswered points in the fourth quarter to defeat No. 22 Georgia Tech 25-21 in the Pop-Tarts Bowl on ...

BYU pulled off an 11-point comeback to defeat Georgia Tech in the 2025 Pop-Tarts Bowl, and with the victory came the most ...

The Pop-Tarts Bowl has a flair for the dramatic. The winner of the bowl celebrates by eating a giant Pop-Tart that comes out ...