‘Is this really what college bowl games have become?’: Critics say goofy Pop-Tarts and Duke’s Mayo sponsorships are overshadowing the football

In case you missed the memo, bowl games have increasingly turned into marketing showcases for all sorts of brands, which pay big-time sponsorship dollars for the privilege and then serve up goofy rituals galore. And with the bowl season moving into its busiest stretch, football fans can expect plenty of hijinks.

Why did Notre Dame decline Pop-Tarts Bowl invite? Explaining opt-out

Here's what to know on why Notre Dame football decided to opt out of the Pop-Tarts Bowl vs. against BYU following the Fighting Irish's CFP snub:

All the Laughably Fun Moments Notre Dame Missed by Declining Pop-Tarts Bowl Bid

Notre Dame, ranked No. 11 in the final CFP rankings, was the first team out of the 12-team field and decided to sit out of bowl season following the CFP snub. Specifically, the Fighting Irish opted out of the Pop-Tarts Bowl and all the fun that comes with it.

A Pop-Tarts champion is crowned, breathing life into bowl season

Yesterday was, volume-wise, the biggest day of the postseason in major college football. There were eight nationally televised bowl games, highlighted by the one that has become the standard-bearer for bowls outside of the College Football Playoff ecosystem:
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