In Nike's latest golf Christmas ad, they recognize Scottie Scheffler, who is currently the world's top player.

Scottie Scheffler is in the midst of one of the best runs seen in the history of the PGA Tour.

Scottie Scheffler. The American not only solidified his status as one of the biggest names in golf today, but he also managed to tie one of Tiger W

Scheffler won the Jack Nicklaus Award, as voted on by his peers, for the fourth year in a row, the PGA Tour announced Monday.

Scottie Scheffler won PGA Tour Player of the Year again, and now there's just one player who has won more than him: Tiger Woods.

Thankfully golf is in such a place these days that we are treated to a lot of alternate-style events all of the time. Black Friday brought a revitalized version of The Skins Game where Keegan Bradley emerged victorious and next week will bring with it the Optum Golf Channel Games.

"Golf’s wealth hierarchy is dominated by Tiger Woods’s $121 M in career earnings, followed by Rory McIlroy and Phil Mickelson. Scottie Scheffler, with about $82 M, continues climbing the list — and may soon rewrite golf’s biggest financial milestones.