There's a new player in the prebiotic soda game, and it's Coca-Cola. We got our hands on the brand's newly launched Simply Pop lineup to see how they fare.

Coca-Cola is expanding its beverage lineup with Simply Pop, a new prebiotic soda aimed at health-conscious consumers. The drink, which boasts "real fruit juice" and fiber, follows the success of ...

Coca-Cola is diving into the burgeoning field of soft drinks promoted for their health benefits by launching its first prebiotic soda called Simply Pop. The debut of the Atlanta-based beverage ...

Adding Simply Pop is part of Coca-Cola’s manifesto of becoming a “total beverage company” beyond its regular stable of sodas, Kerr told CNN. Notably, the company has seen success with milk ...

The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive.

Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic ...

The launch of Simply Pop was informed by in-depth consumer ethnographies across the U.S., including online focus groups and in-person consumer groups. Coca-Cola found the category only has about 20% ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Coca-Cola Company on Tuesday (Feb. 18 ...