PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse ...

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Michael Glavac shared a video of some of the longest and most comprehensive AI Overviews I’ve seen displayed in Google Search to date. These AI Overviews have over 600 works, reference over 60 ...

Jed is the CTO and co-founder of Andi AI Search. He has been programming since he was 8, and sold his first software aged 12. He studied computer science (USyd dropout), and was editor-in-chief of ...

Find out how to make your page titles pop in the SERPs by using creative techniques tailored to today’s SEO landscape.

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for ...