Eric Schwartz on navigating post-pandemic price hikes, ditching corporate approvals and why the long-time rule to ‘test until ...

Luxury fashion brand Prada has launched a ChatGPT plugin enabling users to explore its collections, browse products and access store information. The move forms part of an experimental initiative ...

Allen & Gerritsen CCO Jennifer Putnam delves into the creativity born from uncomfortable and complex climates.

In an era of instant entertainment, SpotCo is convincing consumers to swap streaming for a more expensive and inconvenient ...

Life360 Ads has appointed Donna Sharp, a former adviser to the company who helped shape its media business, as general ...

Jay-Z is officially in a Super Bowl state of mind.

Walton Goggins and Stephanie Beatriz return for the mega-retailer’s commerce-infused take on the 1992 family classic.

Total revenue from core operations increased 7% to $6.01bn (£4.48bn) year on year in Q3 2026. 3. The UK’s revenue from core operations continued to grow in Q3 2026, reaching $555.7m (£414.61m).

McDonald's is ending its partnership with FIFA World Cup after 32 years, bringing to a close one of sport's longest-running sponsorship relationships. The fast-food giant will not renew its agreement ...

New research with SMG reveals the operational and measurement hurdles stalling the sector’s next growth phase.

Seven sponsors, including Colgate, Ally Bank and Wayfair, debuted interactive experiences, talent integrations and shoppable features in Charleston over the weekend.