The activation surrounding the popular role-playing game comes as the Microsoft brand weathers user backlash and retail woes.

The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

The chain’s marketing, which sets it in direct price competition with QSRs, delivered a sixth-straight quarter of ...

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the ...

Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on ...

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ ...

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...