Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

The activation surrounding the popular role-playing game comes as the Microsoft brand weathers user backlash and retail woes.

The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the ...

Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on ...

The chain’s marketing, which sets it in direct price competition with QSRs, delivered a sixth-straight quarter of ...

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around ...