The R&A has named professional services firm Accenture as its ‘Official Business and Technology Consulting Partner’, as well ...

Formula 1 has opted to cancel its forthcoming grands prix in Bahrain and Saudi Arabia, while MotoGP and the World Endurance Championship have rescheduled races in Qatar amid the ongoing situation ...

Sportswear giants have been invited to bid for the official match ball supply rights to Uefa’s men’s club competitions from ...

The National Hockey League (NHL) is set to stage its first regular-season games in Germany since 2011 as part of a long-term commitment to establish a major presence in the country.

Halo has announced an expansion of its title sponsorship agreement with Matchroom Sport’s World Snooker Championship that now ...

Mercedes is one of a handful of groups interested in buying a minority stake in Alpine’s Formula 1 team, Flavio Briatore has confirmed.

Nike’s Jordan Brand subsidiary has taken its first step into international football by becoming the kit manufacturer of the Brazil national team’s new away strip.

Bukit Jalil National Stadium in Kuala Lumpur will bear the name of a sponsor for the first time since opening in 1998 after Telekom Malaysia Berhad (TM) acquired naming rights to the ...

Mediapro’s sports operations have been delivered a much-needed boost with a new deal to distribute international media rights to the Chinese Super League (CSL) and other football competitions in China ...

The Bundesliga has taken its influencer-focused rights strategy to another international market, with the Creator Sports ...

Genius Sports has strengthened its position in Swedish football by acquiring betting streaming rights to Svensk Elitfotboll (SEF), the body which operates the sport’s top two tiers in the country.

Sephora has continued its high volume of sponsorship activity by signing a deal with F1 Academy which also includes F1 Paddock Club rights.