Major League Baseball (MLB) has agreed a sponsorship deal with Polymarket just over a year after calling on regulators to provide a clear stance on the emerging industry.

LaLiga has hit a new revenue high of €5.46bn ($6.29bn) for the 2024-25 season, aided by new records for the commercial and matchday segments, with the expectation that it will break through the ...

A new international streaming service launched by the Eliteserien has been taken down “temporarily” due to concerns about fans in the Norwegian market using virtual private network (VPN) services ...

Iris Sport Media has appointed French sports media rights executive Martin Aurenche to head up a new Paris-based operation for the agency and investment consultancy, SportBusiness understands.

Telefónica has signed with the Spanish Football Federation (RFEF) to make its Movistar brand the ‘Official Telecommunications Operator’ of the country’s men’s, women’s and age-grade group ...

Sky Sports has secured exclusive rights in the UK and Ireland to Zuffa Boxing, the new promotion spearheaded by Ultimate Fighting Championship chief executive and president Dana White.

Boxing promoter Top Rank has ended its seven-month search for a new permanent broadcast partner, signing a multi-year ...

South Africa’s Western Province Cricket Association (WPCA) has appointed the Megapro agency to find a replacement for ...

Argentina has returned to the Rugby World Cup bidding table, pitching a proposal for the 2035 tournament that could include South American neighbours Brazil, Chile and Uruguay.

Broadcast, sponsorship and licensing rights to International Skating Union (ISU) events have been united in a comprehensive request for proposal (RFP) launched by the governing body.

The Coca-Cola Company has signed a new global marketing agreement with the National Basketball Association to bring its Sprite brand back as the league’s ‘Official Global Soft Drink Partner’.

K-Challenge has leveraged its French roots by signing L’Oréal Groupe-owned skincare brand La Roche-Posay as title sponsor of its America’s Cup entry.