TikTok’s timer is nearly up: adland waits with bated breath for major Supreme Court ruling
With millions of users, creators and brands holding their breath, an impending Supreme Court decision will determine TikTok’s ...
Innovation Insider: Microsoft VP Silvia Candiani on AI’s impact on media, advertising & ethical innovation
In dialogue with The Drum’s US associate editor Kendra Barnett, the media executive conjectures on the transformative role of ...
Ad of the Day: ‘Zombie-proof’ Kia wafts through apocalypse
Any zombie genre fan knows that the key to dodging the walking dead is to keep very quiet. This is demonstrated in the ad by ...
How Los Angeles’s creative agencies are aiding their communities amid historic wildfires
As fires spread relentlessly across LA, ad agencies are stepping up, providing aid to their teams, adapting to disruptions and mobilizing resources to support the wider community.
Mandatory office returns exclude parents, disabled people, and their amazing ideas
Adland’s workers best get suited, or they’ll get booted. That’s a common anxiety following WPP’s recent four-day office ...
Avoiding purple washing: How to be authentic about disability inclusion
Perhaps less well-known – but we believe equally important – is ‘purple washing’. According to the Business Disability Forum, ...
Ford reboots the Capri with panthers, lightning & high-speed thrills
Ford of Europe is bringing back the Capri with a campaign as bold as the legendary coupe itself. Developed by Wieden+Kennedy ...
Agentic AI will change everything – including marketing
Agentic AI may soon make decisions on human’s behalf. Piper Dolan at Team Lewis explains how this change might affect the ...
Jumping on the b(r)andwagon? How to spot the trends that will last
Why is it harder than ever to keep up with the speed of trends? And what are the pressures marketers face to stay current, ...