AI Overviews are now part of the search experience, but some early research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from ...

Alphabet, parent of Google, faced more scrutiny about its position on AI than on its far bigger advertising business, which is more profitable than ever despite its heavy investments in infrastructure ...

Demonstrates to advertisers in LATAM that short-form video really does work and how best to utilise the medium.

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Although the literature on upselling has investigated different aspects of inducing upselling, there are limited discussions of the effect of past transactions on customers' acceptance of upsells.

Companies are bolstering supply chains in the face of disruptions like unpredictable weather and geopolitical instability. Several countries are ramping up regulations around the advertising of less ...

This is a story about life and death. About a girl who lived in Greece. 26-year-old Garyfallia was killed by her boyfriend in July 2021 while on holiday when he pushed her off a cliff because he was ...

Why is this work relevant for Creative Strategy? Sharing pictures of children without their consent has always been a moral grey area –the rise of AI turned it into a pressing danger. As a carrier ...

Xyzal faced a formidable challenge. With virtually no awareness as a prescription medicine and a difficult-to-pronounce name, Xyzal needed to breakthrough and disrupt a mature category. Xyzal ...

WARC Media forecasts that global podcast ad spend will exceed $5bn in 2025, reaching $5.5bn in 2026; however, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025, and only 6.5% in ...