The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference ...

The success of A Minecraft Movie's viral marketing raises concerns about the future of interactive cinema experiences. A Minecraft Movie was gargantuan at the box office on its opening weekend.

Still, some of Duolingo’s most viral campaigns were put together in less than a week. The team only had six days to execute one of its most recent marketing stunts, the death of its beloved mascot.

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

Even better, it was the tip of the iceberg for a larger viral marketing campaign that Hollywood has never replicated in overall success. Online geeks could be forgiven for getting their wires ...

What does it take to market one of the biggest franchises in video game history? Tyler Bahl, CMO at Activision Publishing, ...

David Meerman Scott is an online-thought-leadership and viral-marketing strategist whose programs have won numerous awards and are responsible for selling over one billion dollars in products and ...

Here’s how it works. As Smile 2 soon approaches theaters this weekend, Paramount is continuing the viral marketing campaign that helped the first 2022 movie become a box office hit. Two actors ...