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With outdoor advertising in Spain on the decline, DAVID Madrid & JCDecaux turned to an unknown 100-year-old granny to prove that subway advertising really works. | Ogilvy
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Our founder, David Ogilvy knew the importance of fun when it comes to producing iconic, culture-changing work. As he once noted: When people aren’t having fun, they seldom produce good advertising. Check out the 6th installment of Ogilvy’s Modern Exchange series to learn more about how Creative Director, VML Ogilvy Japan, Yuriko Chikuyama practices her motto of work hard, play hard in pursuit of creating her best work. Full episode 👉 https://okt.to/5jGZdJ | Ogilvy
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