Trump’s Mentor Reveals the Ruthless Rule of Winning This short clip from The Apprentice (2024) shows a pivotal moment between Donald Trump and his mentor Roy Cohn. In the scene, Cohn delivers a cold but powerful lesson about winning in business: never admit defeat, always attack, and control the narrative. The moment captures the ruthless mindset that would later define Trump’s approach to deals, media, and power in the world of New York real estate. The scene resonates because it frames busines