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How Barbie Became A $1 Billion-A-Year Brand
Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel’s crown jewel is facing challenges. After years of dominance, boosted by the blockbuster “Barbie” movie and a wave of nostalgia, sales are sliding. At the same time, rivals such as Hasbro are pulling ahead in digital gaming, interactive toys and ...
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